Management

The SUNI Management Team is well-supported at all levels of relevant competencies – an aspect essential for the company's continued growth and profitability. The members of the management team share a strong commitment to integrity and common sense as their way of doing business. The SUNI management culture is characterized by a creative exchange of ideas and a dedication to methodical, continuous improvement.
William Fitzpatrick
President & Chief Executive Officer
Manages the day-to-day operations of Suni Medical Imaging. Has more than 30 years of senior management experience with leading dental manufacturers and dealers, including J. Morita Corporation, Siemens/Pelton & Crane, Sirona Dental Systems and Henry Schein, Inc.

BA in English – Seton Hall University
Fernando "Al" Bettencourt
Chief Operating Officer
Leads SUNI’s Manufacturing, Quality, and OEM operations. Excels at scaling manufacturing output to meet aggressive sales results. Designs and maintains quality-focused manufacturing processes. Over 25 years of highly-effective operations management in semiconductor wafer manufacturing, 12 of which include digital radiography sensors.

BS in Management, University of San Francisco.
Brian Jaffe
SVP Marketing
Leads SUNI's product strategy, product marketing, channel strategy and branding initiatives. Leverages technical background to apply quantitative approach and financial discipline to product marketing and branding. Over 15 years of senior level marketing experience in technology, health care and enterprise software companies, including Cigna Healthcare, Probusiness Services and Providian Corporation.

MBA, Harvard University and MS, Mechanical Engineering, UC Berkeley
Ken Kondo
Chief Financial Officer
Leads SUNI’s finance, human resources and facilities operations. Prior to joining Suni, Ken held a similar position at Application Networks, a software startup which was acquired by Reuters International in 2006. With over 25 years of experience, he has served in a variety of Controller and Management roles at Sun Microsystems, Silicon Graphics and Varian.

MBA, University of Santa Clara and BA in Biology, University of California at Santa Cruz
Pascal Decoussemaeker
Director of International Sales and Marketing
Manages SUNI's international dealer sales and support operation. Extensive experience in developing programs that attract top-quality dealers for SUNI international distribution. Relies on over 20 years in sales, including 12 years of focusing specifically on intraoral camera and digital radiography products. Based in Belgium, Europe.


“In these days of off-shore tech support centers, it’s nice to know that the SUNI folks are right here. We really like being able to deal with the people who actually designed and manufactured the equipment rather than someone who is simply reading from a manual.”

-David Hazan, DMD
Orlando, Florida





“Probably one of the best features about SuniCam is the service that goes along with it. Anytime you purchase new technology and integrate it into an existing system, there will be questions and bugs to be worked out. SUNI made this process as quick and painless as possible.”

-Dr. Steven S. Gold
Greensboro, North Carolina


Call 1.800.Get.Suni or International + 32.58.317.464