Management
The SUNI Management Team is well-supported at all levels of relevant competencies – an aspect essential
for the company's continued growth and profitability. The members of the management team share a strong
commitment to integrity and common sense as their way of doing business. The SUNI management culture is
characterized by a creative exchange of ideas and a dedication to methodical, continuous improvement.
William Fitzpatrick
President & Chief Executive Officer
Manages the day-to-day operations of Suni Medical Imaging. Has more than 30 years of senior management
experience with leading dental manufacturers and dealers, including J. Morita Corporation, Siemens/Pelton
& Crane, Sirona Dental Systems and Henry Schein, Inc.
BA in English – Seton Hall University
Fernando "Al" Bettencourt
Chief Operating Officer
Leads SUNI’s Manufacturing, Quality, and OEM operations. Excels at scaling manufacturing output to meet
aggressive sales results. Designs and maintains quality-focused manufacturing processes. Over 25 years
of highly-effective operations management in semiconductor wafer manufacturing, 12 of which include
digital radiography sensors.
BS in Management, University of San Francisco.
Don Jackson
Vice President – Sales USA/Canada
Leads SUNI's All-Star Domestic Sales Team in USA and Canada. Has more than 30 years executive sales management and
marketing experience in computers and advanced electronic integrated business technologies. The last 20 years
in the dental market focusing on Data/Voice/Video/Security Networks, Digital X-ray, Intraoral Cameras, Lasers,
Air Abrasion, Patient Education, Practice Management and a wide variety of High-tech Dental Tools.
Paul A. Tucker
Vice President – Marketing
Directs all marketing efforts to drive the continued success of Suni superior line of digital imaging/3D products
in the dental and specialty marketplaces. Has over 17 years of experience marketing imaging and technology products
with Eastman Kodak Company and the Dental Division of Carestream Health (Kodak Dental Systems).
BS in Marketing Management - University of Massachusetts
Pascal Decoussemaeker
VP of Sales – International
Manages SUNI's international dealer sales and support operation. Extensive experience in developing
programs that attract top-quality dealers for SUNI international distribution. Relies on over 20 years
in sales, including 12 years of focusing specifically on intraoral camera and digital radiography products. Based in Belgium, Europe.
Jason Chen
Controller
Manages day to day finances and human resources for Suni Medical Imaging. Has more than 15 years experience in financial accounting and financial planning.
MBA in Finance - San Francisco, CA